This is just a quick tip but it came to me as I was sorting through my email inbox yesterday.
Some of you are running email marketing campaigns already, many others will be at some point and will need to work out a delivery schedule. Which is what this is about.
When I started building my site I signed up to several newsletters looking for information on internet marketing, copywriting and site design. I wanted to learn what these people had to teach me but I didn’t expect all the other mail I’d be sent in addition to want I wanted. At this point I don’t read a lot of what I’m sent, or anything from certain senders.
Perhaps the entertainer’s motto of “leave ‘em wanting more” should be applied here. Think about limiting your updates to a weekly schedule and sending them on a different day than your newsletter. Maybe send the newsletter on Monday and the general updates or new product information on Thursday and then STOP!
Wouldn’t you rather have your mailings welcomed - better yet, anticipated - than have them deleted in a fit of “Oh no, not again…?” Just a thought.
Speaking of email marketing, have you seen this yet?
